Omniture Test&Target for Flash Professional CS5 – how-to in images
Returning to my previous post, I have promised to continue talking about these extensions. The first one is Omniture Test&Target for Flash Professional CS5. As a picture is a thousand words, this article is a very long one 
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For this demo I will use a simple add that shows an image, some text and a button to click on. My goal is to have two variations for this add, both in the same SWF and the targeting for this ad to be done using Test&Target.
Create campaign and flashbox
As you can see in the image, I am already logged in and I can choose to work on an existing campaign or to create a new one. I will create a new one.
Create campaign and flashbox
After creating the campaign I will create two experiences that will hold the two variations I want for this ad.
Create experiences
So, one variation is exactly what the ad is showing right now and I’ve called it “Local Picks”. The other variation called “Subscription” will use the same ad as a template (design and animation) but will have a different image, text and button label. The first thing I will change is the text. The text is a symbol in this case so I will go inside the symbol and using the Include button I will include the text into the Test&Target workflow, making it part of both experiences.
Add text to experiences
To have variations between the two experiences I will select the Subscription experience from the Test&Target panel, go inside the text symbol and change the text to “Subscribe to our magazine”
Change the text
I will do the same thing with the buttons’s label and with the image.
Add image to experience
When adding an image to the Test&Target workflow, the image is transformed into a symbol and a labeled keyframe is created on that symbol timeline for each experience present into the panel. To change the image for the Subscription experience I will go inside the symbol and for the second keyframe I will swap the image with a different one from the Library panel.
Swap the image
Swap the image
After this, I sync my work with the Test&Target server. By doing so, all the information necessary to present the two variations for this ad are saved on the Test&Target server.
My campaign and flashbox on the Test&Target server.
On the server, I can still edit the text present in the ad WITHOUT the need to recompile the SWF. I can create new experiences if I want to test different tag lines also WITHOUT recompiling the SWF. The only limitation is that I can not select for these experiences images that are not already embedded in the SWF, at least not in the way I have created this demo. This is possible if a Loader object is used and the experiences will hold the URL to a remote image.
I will create some very simple targeting rules for my ad: I want my site to show the Local Picks experience for all the new users arriving on it and to show the Subscription experience for all the returning ones.
Add targeting rules
All I need to do now is approve the campaign and I’m set.
Belorussian provided by PC
Hi Remus,
Amazing tutorial – I’ll try it out soon.
Would you care to elaborate on how to use external images instead of using images already places in the SWF? – or even how to use external SWFs (/animations)?
Best,
Søren
Hi Søren,
I am glad you found my article useful. I will write a follow up to detail the usage of remote images and swfs.
Thanks,
remus
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